Most organizations don’t struggle with a lack of data. They struggle with data that arrives after decisions have already begun to solidify. Insights are often technically sound, carefully analyzed, and clearly visualized, yet they surface only once meetings are over, priorities are set, and momentum has taken over. At that stage, data no longer shapes direction. It simply explains what has already happened.
What’s striking is how differently leaders behave when insight appears early, while uncertainty still exists. Conversations slow down. Assumptions are questioned. Trade-offs become part of the discussion rather than something to justify later. The same data, when delivered at the right moment, suddenly carries influence not because it is more accurate, but because it arrives while minds are still open.
