Many organizations build dashboards around KPIs that were defined years ago.

Over time, teams align targets, incentives, and reporting processes around those metrics. The KPI becomes part of how performance is measured.

The challenge is that businesses evolve.

Customer behavior changes.
Products change.
Markets change.
Business priorities change.

Yet many KPIs remain untouched.

As a Business Analyst, how do you determine when a KPI is no longer driving the right decisions?

What signals tell you that a metric has become a reporting exercise rather than a meaningful measure of business performance?

Have you ever had to retire a KPI that leadership was heavily invested in, and how did you justify the change?