Well articulated. The point about speed paired with clarity is especially relevant right now. Many organisations generate large volumes of data, yet decision-making still slows down because insights are fragmented, inconsistently interpreted, or difficult to operationalise.

Research services increasingly feel less like a support function and more like an operational capability, particularly when innovation, risk management, and stakeholder alignment need to move in parallel. It raises an interesting question around how organisations in 2026 can maintain rigorous research standards while still moving fast enough to stay competitive.